Research


Eye tracking provides compelling objective data that reveals user behavior behind usability problems. UX and HCI researchers use eye tracking to evaluate and optimize interfaces and the user experience.

  • Get the complete picture

    Traditional usability methods and performance measurements might indicate that there's an efficiency issue, but often do not answer why or how to fix it. Eye tracking uniquely provides information about tasks that aren't articulated by participants and that might otherwise pass unobserved by the res

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  • Training and expertise

    Our experts produce webinars, courses, training programs, and instructional videos to help you learn about all the facets of conducting eye tracking research. The offered topics span the entire process, from experiment design and managing participants to data analysis and reporting. Our team will ge

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  • Tobii Pro Insight Research Services

    Let our eye tracking experts run your usability testing for you. Our experienced team has performed hundreds of user experience studies in areas such as web, mobile, and wayfinding to enhance visibility and attention. We provide full-service eye tracking research, which ranges from study design and

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