Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye.

  • Implicit research tool

    Traditional, explicit methods are limited because there is no guarantee that a test subject's responses will be honest or accurate. Implicit research, however, offers the benefit of objective measurement. Real behaviors (such as actual purchases or movement through a physical or online store) are re

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