Eye tracking technology lets you see your business through the eyes of your employees, providing a better understanding of their work environment and human factors influencing their performance.
The complexity of the cognitive processes behind problem solving and decision making makes it hard to evaluate an individual's performance with existing qualitative methods. Eye tracking, as a behavioral research tool, provides objective and unbiased insights into cognitive workload, and it makes itRead More
Using eye tracking to record and replay gaze patterns, you are able to make workers aware of their own performance and subconscious behaviors. When you discover skill gaps, individual training programs can be created and followed up with, using eye tracking to ensure they are framed correctly. You wRead More
Knowledge and skills transfer
In almost all high-skill tasks, it is very difficult for the expert to articulate exactly what separates his or her technique from that of a beginner. Using eye tracking to get visual outputs like gazeplots and heatmaps, you can quickly and easily compare the performance of a novice worker with a moRead More
Ergonomics and safety in the workplace
With today's workers interacting with more advanced digital machinery and handling an increased amount of information, eye tracking is regularly used to optimize work environments. Seeing the workplace through your worker's eyes will help you to better understand the human factors that influence theRead More