Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye.
Implicit research tool
Traditional, explicit methods are limited because there is no guarantee that a test subject's responses will be honest or accurate. Implicit research, however, offers the benefit of objective measurement. Real behaviors (such as actual purchases or movement through a physical or online store) are reRead More